Why Does Snapchat Show What Filter You Use?

Snapchat, the popular multimedia messaging app, has revolutionized the way we communicate with friends and share moments in our lives. One of the defining features of Snapchat is its wide array of filters that allow users to enhance their photos and videos in creative and amusing ways.

However, Snapchat goes a step further by displaying the name of the filter used in each snap. In this blog post, we will explore the reasons why Snapchat shows what filter you use, and why it has become an integral part of the Snapchat experience.

Why Does Snapchat Show What Filter You Use?

1. User Engagement and Interactivity

Snapchat is known for its emphasis on user engagement and interactivity. By displaying the filter name, Snapchat encourages users to explore and experiment with different filters, adding a playful and interactive element to the app. Users are more likely to spend time exploring various filters, enhancing their photos and videos, and ultimately increasing their engagement with the platform.

2. Social Sharing and Virality

Snapchat thrives on social sharing, and the filter name serves as an added layer of virality. When users share snaps with unique or interesting filters, their friends and followers can see the filter’s name. This can spark curiosity and encourage others to try out the same filter, resulting in a domino effect of viral sharing. The filter name acts as a conversation starter and can lead to discussions and interactions among users.

3. Brand Promotion and Discoverability

Snapchat has collaborated with numerous brands to create branded filters. By displaying the filter name, Snapchat effectively promotes these partnerships and increases brand discoverability. Users can easily identify filters associated with specific brands, enhancing brand awareness and potentially leading to further engagement with the brand’s products or services.

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4. Creative Expression and Inspiration

Snapchat filters are not just tools for enhancing photos; they also serve as a means of creative expression. By showing the filter name, Snapchat encourages users to share their creative endeavors and inspires others to do the same. Seeing the names of filters used in snaps can spark ideas and creativity, prompting users to experiment with different combinations and create unique content.

5. Community Building and Recognition

Snapchat has a strong community aspect, with users forming connections and engaging with one another through snaps and stories. By displaying the filter name, Snapchat fosters a sense of community by enabling users to recognize and appreciate the creativity of others. It encourages users to engage in conversations about filters, share tips and tricks, and build connections with like-minded individuals.

6. Data Collection and User Feedback

Snapchat, like many social media platforms, collects user data to improve its services and tailor content to individual preferences. The display of filter names provides valuable data to Snapchat, as it allows the platform to gather insights into user preferences and trends. This information can be used to refine existing filters, develop new ones, and offer a more personalized user experience.

7. Filter Discovery and Navigation

Snapchat offers a vast selection of filters, and displaying the filter name helps users navigate and discover new options. When users see the filter name in a snap, they can easily locate and access that specific filter in the app’s filter library. This feature streamlines the process of finding desired filters, saving time and providing a seamless user experience.

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8. Transparency and Authenticity

Snapchat has positioned itself as a platform that emphasizes authenticity and transparency. By showing the filter name, Snapchat ensures transparency in the content shared, allowing users to know exactly which filters were used. This can help prevent misunderstandings or misinterpretations when it comes to the visual enhancements applied to snaps, fostering trust and maintaining the app’s commitment to authenticity.

9. Learning and Education

Snapchat is not only a social platform but also an educational one. Numerous filters on Snapchat are designed to provide educational information, such as geography, history, or science facts. Displaying the filter name allows users to easily identify and explore educational filters, turning Snapchat into a valuable learning tool.

10. Personalization and Customization

Finally, displaying the filter name aligns with Snapchat’s focus on personalization and customization. By allowing users to see which filters others have used, Snapchat enables individuals to customize their own snaps according to their preferences and the filters they find appealing. This feature enhances the user experience by empowering users to curate their content based on their unique style and interests.


Snapchat’s decision to display the filter names in snaps has numerous benefits for users and the platform itself. From fostering engagement and interactivity to promoting brands and encouraging creative expression, this feature has become an integral part of the Snapchat experience. By understanding the reasons behind this design choice, users can make the most of Snapchat’s filters and explore the endless possibilities for creative expression and social sharing.

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